Game of Thrones White Walker by Johnnie Walker

We designed and produced a 3 day pop-up bar event to launch Johnnie Walker’s limited edition White Walker whisky. From the location search to set, lighting and branding design, MMP took care of all the onsite build and operations for the activation.

A VIP opening night was followed by 2 days of public access, where whisky lovers could attend master classes from top mixologists and get their picture taken seated on the famous Iron Throne.