Harlequins RFC for IG.
Asked to come up with some concepts around the multi-coloured nature of the Quins famous strip for their new kit launch, we decided to place some of their top players in the middle of full on paint explosions. Using powder paints, explosive SFX and standing well back we shot the action in the studio and at the Quin's training HQ, combining the elements together in post production.
Used across press, at Harlequins ground the Stoop and IG's own promotions.
Nicola Roberts for Nando's Airport Launch
First branch of Nando's at Gatwick airport allowed us to take off into the sun with lovely Nicola and her platoon of cabin boys. We conceived, cast, shot and manipulated the final studio images into our pre-imagined airport lounge. Issued to press and received healthy pick up across national titles.
For the 2015 Rugby World Cup finals we were commissioned to shoot MasterCard's games ambassadors, rugby legends; Dan Carter, Martin Johnson, Keith Wood and Johan Lomu.
Our concept was to integrate the players with famous national landmarks into a cohesive image. Usage included billboards and promotions, press and online worldwide.
Victoria Pendleton for Hovis.
The recreation of a classic and iconic image often has good results in terms of PR placements, and our pictures for Hovis featuring top British cyclist Victoria did extremely well. We shot all in the studio on a tight budget with limited time, adding elements and treatments in post production for effect and finish.
Final images appeared both in print and online in just about every national paper and a good many weekly and mounthly magazine titles.
Commonwealth Games Athletes for SSE.
As the main sponsor for the 2014 Commonwealth Games, SSE required both studio and location images of all their national ambassadors to use across marketing for Glasgow 2014.
As part of the images we were commissioned to create were a set of 4 home country athletes featuring their national flowers. We used up in excess of 6,000 stems of roses and a van load of thistles in the examples shown.
Images received great pick up from national and regional press and were used across SSE's own collateral in the run up to the games.
Henry Holland 'Chocolate Dress' for Magnums
Henry designed a limited edition dress for lux ice cream brand Magnums, with a copy made entirely from dark and white chocolate. We shot both with Mr Holland in the studio, keeping things fresh and simple.
One thing we learned; hot studio lights and choccy dresses don't mix, poor model - we had to work fast to capture the shots. Fabulous pick up across national on and offline newspapers, along with oodles of interest from the fashion press.
Paloma Faith for Tia Maria.
We were asked by Tia Maria’s PR company to create images featuring the devine Ms Faith for a new range of cocktails inspired by Tia Maria.
We picked a rich colour palette and a specially commissioned sophisticated cocktail dress for the drinks shots and employed CGI effects to construct a dress literally made from cocktail to compliment Paloma’s fiery red hair.
Images received considerable national pickup.
Kevin Pietersen for Brylcreem.
Iconic British men's grooming brand Brylcreem required images for marketing, packaging and print advertising featuring their current 'Brylcreem Boy', English international cricketer Kevin Pietersen.
We devised a brief that incorporated modern British style with elements of cricket kit, adding a slightly surreal twist.
The final images were used for PR, POS, newspaper print ads and new product packaging.
McFly For Cadburys Creme Egg.
To launch the 'Goo Dares Wins' campaign for Creme Egg, we devised a series of compositions featuring the McFly boys and several gallons of genuine Creme Egg goo.
The clean up operations took considerably longer than the shoot, but the results were testament to the messy effort, receiving a huge amount of press pick up across national newspapers, magazines and TV.
St George's Day wall for Umbro.
Umbro's PR agency asked us to come up with a creative for the new Umbro England football strip that could be launched around
St Georges Day, featuring a handful of England international stars.
All the final image elements were shot seperately (down to the player's boots) and combined together in post production.
The resulting picture received generous media pickup across all formats. Thanks to Graffiti Kings for their cross painting excellence.
Michelle Heaton for Zumba 'Party in Pink'.
For Zumba's breast cancer campaign, 'Party in Pink', Michelle kindly agreed for us to splatter her in flouro pink paint. With the aid of two marvellous Zumba instructors we shot a variety of high energy images which were issued to press to bolster the campaign.
Professor Green for Barclaycard.
To promote an exclusive one-off gig introducing Barclaycard Contactless payments on London Transport, we shot Prof Green on the back of a classic Routemaster bus.
Adding elements to the final frames to acheive a moody and atmospheric feel, the images were used across all media to promote both the event and launch.
Lisa Snowdon for Premier Inn.
To promote Premier Inn's British Bucket List of 100 must see British holiday attractions, Lisa Snowdon was shot in the studio with sand around her feet and a trio of hansomely striped beach huts, The traditional British seaside background was added in post production.
With the emphasis on brand colours, composition and tone; the images received good national pick up.
Santander launch TFL bike sponsorship
We were commissioned to create a launch image to publicise the new branding of London's 'Boris bikes' by Santander. From blue to red; the iconic colour of London transport, telephone and post boxes. We decided on Chelsea as our location to shoot the new bike livery, in order to add one other famous red coated London regular into shot; the Royal Hospital pensioner.
The final image was used across press, social media and Santander's own collateral and website.
Victoria Pendelton for Hovis.
PR and pack shots for Hovis Wholemeal. To compliment Hovis' campaign for heathly snacking featuring brand ambassador Victoria, we opted for a simple devil/angel concept with the help of a little photoshop trickery.
We also produced the packaging shots during the same shoot day to the branding agency's specific requirements
Holly Valance for Fosters Gold.
PR images for placement in press to launch new Fosters premium bottled beer. With limited time with Holly on the day, we chose to recreate the bedroom scene in the studio, paying particular attention to props and lighting.
MMP produced and art directed the shoot from initial idea development to final image delivery.
Kevin Pietersen for Brylcreem.
Prior to an English cricket series in defence of the Ashes, Brylcreem commissioned us to create iconic images featuring the England star.
We shot specifically around the England theme for print advertising and produced seperate images to promote a new limited edition Brylcreem product, the 'Pasteball'.
Although we employed photoshop to create backgrounds and add in lions, a very well behaved horse was used in the studio with Kevin astride for the crusader image.
Lydia and James from TOWIE for Cadburys Creme Egg.
Based on our creative work with McFly for Creme Egg, we were entrusted with giving the goo treatment to James and Lydia from the popular TV show 'The Only Way is Essex'.
Images were well recieved across national press and more than a few Creme Eggs were cracked open to produce the desired effect.
All production and art direction duties coordinated by MMP.